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Create a Buzz Marketing’s Workshops and Presentations

We offer workshops and presentations designed to cover the most important areas for marketing your service business

Our marketing workshops and presentations will help you get to the heart of what it takes to build your business with less struggle and effort.  We’ll help you build solid marketing skills that you can use for a lifetime.

We have several workshops and presentations that can be designed to fit your specific situation and budget.  These are just a few examples:

30-90 Minute Presentations
Would you like a short, focused approach to a particular marketing challenge for your sales department or next team meeting or need a speaker for a service group or association event?  We have created these smaller interactive presentations:

Playing the Game of Marketing to Win
Putting your prospects through the correct steps in the game of marketing can ultimately give you a win in the end.  During this session you will learn how to determine how the game of marketing works, how to determine where each of your prospects is in the game and determine the next, best steps for marketing success.

The Referral Storm©
Every professional knows the Referrals have long been an effective way to attract clients.  However, with a referral marketing system you can create a storm of referrals that will move your business to a whole new level.  During this presentation you will learn the basic components of an effective referral marketing system. 

Are you Creating Raving Fans?
We all want to create raving fans for our businesses.  Determining the value of your services from your client's perspective is just one of the things you'll learn during this session.  You will learn which components determine the most effective ways to create raving fans in your business and how to tap into that throughout their relationship with you. 

The Marketing Mindset
Marketing starts with how we think about marketing ourselves.  Many professionals have mindsets about marketing that are hindering their marketing efforts more than helping them.  Some of the common mindsets are “marketing leads to rejection, if I ask for referrals I'll sound like I am begging” or “marketing is hard and expensive”.  During this session we will help uncover hidden challenges and blind spots that could be sabotaging your success and offer a simple technique for shifting your negative intentions.

60 Seconds That Can Make or Break Your Business
At your last networking event, was your response to "What do you do?" received with blanks stares and puzzled looks?  Creating and speaking effective audio logos that will gain the attention and interest of your prospects is critical to the success of your business.  During this session we help you develop an audio logo that will reach your target market and effectively communicate the benefit and value of your services.

Building a Network of Lasting Relationships & Quality Referral Sources
Does the idea of networking make you think of meet-and-greet events where everyone is either there to schmooze or run through a lame sales pitch with a phony smile plastered on their face?  Take heart!  Effective networking is about making lasting connections and sharing with others.  During this session you'll learn networking isn't something you do only at networking events, but an ongoing process that will develop strong relationships and create lasting results.

Half-Day, Full-Day and Two-Day Workshops

Looking for a more comprehensive training program?  Perhaps one of our half-day to two-day workshops may be just what you are looking for.

Stop Looking for Clients and Start Attracting Them 
You know you have great services to offer to your clients. You are intelligent, creative and ambitious. You do a great job when you work with clients. But all of this won't do you much good if you don't get your message out to your potential clients.  During this session you will learn more about how marketing works, how to create leverage for your current marketing activities and to have a focused approach moving forward.

The Referral Storm©
During this workshop we expand on the basic components of an effective referral marketing system.  Executed effectively, a referral system could be the only marketing strategy you will ever need.  Participants will leave this workshop with templates and tools which they can implement immediately to start creating their own referral storm. 

Rainmaking Basics for the Service Professional
Rainmakers are service professional who consistently bring in new relationships, many of which are affluent relationships.  Rainmakers are the highest compensated, most sought after professionals and are self-made.  With Rainmaking Basics you too can begin the process of becoming a Rainmaker and learn how to attract all the clients you want or need.

Fast Track to Attracting More Clients
This comprehensive workshop is significantly different from most in two important ways: First, everything you learn is immediately applicable to your business. You will build a step-by-step plan just for your business during the workshop. Second, you'll develop skills as you go. You'll not only learn what to do, but exactly how to do it.  You'll have the keys to "crack the marketing code" once and for all. You'll be introduced to the seven most important secrets to attracting clients and how you can apply them in your business.

Special Subjects

Marketing to Women
Recent studies reveal that women account for more than 85-90% of all the major decisions made in a household, however, few companies are picking up on this extremely important trend.  During this session you will gain a better understanding of how marketing to women looks different and techniques for tapping into this lucrative and growing market.

We’ll customize a program just for you

Still don’t see what you are looking for?  We can design a customized program specifically for your organization.  I would be happy to discuss your current situation and develop a presentation or workshop that would provide the best solution. 

If would like to discuss your unique situation and how our presentations might assist you, please fill out the form below and tell me a little about your business and what you might be looking for.  

 









“I attended your presentation at the Oakland County Chapter of the Women Lawyer’s Association of Michigan’s “Lunch & Learn”.  It was the first time I had attended and had heard that this group was addressing real issues that we deal with as professionals.  I thought if your presentation was any indication, this was a group that I needed to belong to.  I became a member that day.  Thank you so much.”

Zanell Brown, Attorney
Wayne County Friend of the Court
Detroit, Michigan




"Just wanted to drop you a line to say it was nice meeting you and that I really enjoyed your program to day at the women's networking event.  It helped me clarify how I want to represent myself as my companys USP.  I was very impressed with your knowledge and sincerity and am looking for opportunities to pass your name on to anyone who still has a pulse!   Thanks" again.

Maureen Bower
Traverse City, Michigan




"Thank you for presenting to the group [IAAP]- I know the ladies were much more comfortable with the concept of networking given your process - Many of the ladies do not realize that networking is just another concept for broadening their existing professional comfort zone - I think many will now make those necessary first steps and be much more confident - Thank you so much - Wonderful job - Thanks!"

Niki Killian
Traverse Anesthesia Associates, PC
Traverse City, Michigan

Yes, I would like to know more about your customized programs. 
 
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Everyone will be talking about your business!

Create a Buzz Marketing • (231) 935-3631
E-mail:  success@createabuzzmarketing.com
P.O. Box 184  • Traverse City, MI 49685-0184

The material on this web site is copyright ©2006-2009 by Cheryl Lohner and Create a Buzz Marketing. All rights reserved. If you copy material from this web site, our reports or articles for use in any printed or electronic media please ask permission first by email.

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