Is this for you? Who Create a Buzz Marketing serves.
Most of my clients are service firms, professional service providers, independent professionals, consultants and coaches. They have been in business for awhile and have gotten through the “I can do it myself” battle which professionals commonly struggle with. They may have experienced success in the past, but need assistance to address their current challenges and reach their goals.
50-70% of service business clients leave due to indifference. Because your client’s don’t feel valued or think you have forgotten about them, you make it easy for the competition to steal them right out from under your nose. My clients often have a client list that is under utilized, under developed and under leveraged.
My clients have common challenges but require unique and creative solutions.
The demand for services businesses is at an all time high, bringing with it stronger competition and more choices for your prospects. Identifying your differentiators and those unique qualities that make your business standout from the competition is critical.
You can’t afford to miss opportunities. The need to develop an effective client attraction strategy and become a Rainmaker within your organization is more important in today’s market than ever before.
As costs continue to go up, effectively leveraging and maximizing your marketing efforts becomes even more important to the success of your business. You don’t have the time or money for marketing to be a guessing game which produces hit-and-miss results.
You want a marketing plan that is solution driven, created with your unique business in mind and backed with the skills, knowledge and expertise necessary to help you and your team produce the outcome you are looking for.
My clients typically struggle with one or more of the following issues:
Ø You want to create raving fans and be at the top of the minds of your prospects. You want to create an atmosphere focused on your client’s needs with a team of employees that are engaged and add value to your client’s experience.
Ø You know you need a roadmap for marketing your business but the concept is overwhelming. You want your marketing success to be more consistent and would like to have more confidence in your ability to make the right marketing decisions. You want a client attraction strategy for reaching your target market that is consistent, helps you prioritize your marketing efforts and will produce results.
Ø Your marketing feels dull and lifeless. With the changing market place, competition and technology it is getting harder and harder to attract new clients and keep those that you have coming back. You believe that a change in your marketing could give new life to your business and help you attract more clients.
Ø You know your potential clients have too many options and that it can be tough to stand out in a crowd when other firms are offering similar services. You keep hearing that you need to differentiate yourself from the competition, but in an industry where it appears that services are the same or similar to your competition, you are not sure how to do that.
Ø You are nervous about the changing market. You have clients and have been successful, but you know that if you were to lose your biggest client you’d be in trouble. Until now it was something that you didn’t worry about or need to address.
Ø You know that you need to spend more time marketing but as a technician marketing has always been difficult. It’s not that you haven’t wanted to market your business; it’s just that you never really understood how to do it and so you find yourself avoiding marketing altogether.
Ø You want your team to become an effective marketing sales force. You would like to see your employees and associates take on more responsibility for marketing themselves and your organization. However, you know that without the proper guidance it will be difficult for them to become the sales force you envision.
Ø You know what to do, but you are just not doing it. You have plenty of marketing knowledge but struggle with implementation and consistency. Perhaps with a more structured approach to marketing and the accountability to keep you on track, you could finally produce the results you know you are capable of.
Ø You want to market your business without sacrificing your integrity. You want to be authentic while at the same time letting prospects know about the value and benefits of your services without feeling “salesy” or even worse, turning people off by appearing as though you are begging or desperate for business.
Ø You struggle to consistently reach your monthly sales targets. You have tried different ways to market your services, but have not been able to produce consistent, positive results.
Ø You don’t have the time or money to risk on marketing activities that might not work. You are tired of attending seminars and workshops that produce little results or fail to give you techniques that you can implement immediately.
If you’ve identified with any of the examples above, you are not alone. I would like to help you. Keep reading to find out more . . .
My clients typically share many of the following characteristics:
- They are highly motivated and willing to dig-in to get results for their business.
- They value and appreciate their clients.
- They are passionate about their business, love what they do and are committed to the success of their business.
- They demonstrate honesty, integrity and loyalty in everything they do.
- They are very knowledgeable about their business and strive to be an expert in their field and a valuable resource to their clients.
- They want to make a contribution and be a positive influence. They have a deep desire to help others and find joy in sharing their gifts and expertise with others.
- They are open to new ideas and strategies that may not be typical.
- They are life-long learners and eager to expand their knowledge through a variety of resources.
- They value their business enough to hire experts. You know how important it is to walk hand-in-hand with experts and that investing in those experts can improve your organization and help to achieve your goals.
- They are willing to work hard and know that success doesn’t happen overnight.
- They know their commitment to the process will directly determine the level of their success.
- They like to have fun and try to keep a sense of humor in spite of difficult challenges.
If you have similar characteristics, wonderful! We will work well together and produce amazing results for your business.
Would you like learn more about how I can help you consistently attract more clients? Go here to find out how I work . . .
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