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Create a Buzz Marketing's Recommended resources to help you build your professional service business


                             * * Click on the title to order or for a more detailed description * *

 

My lastest Ebook - Get Excited About Marketing!  It's Easier Than You Think.  In this 16-chapter Ebook you will learn how to incorporate marketing into your everyday business life in a comfortable and authentic way.  I cover concepts that are easy to apply and understand.  Each chapter also includes step-by-step Action Steps to get you started.  Get marketing help today at a special low price.


 
Recommended products:


The Info Guru Marketing Manual - Robert Middleton.  If there is just one book you should read on marketing and attracting clients, this would be the one. 
This one comprehensive manual collects the very best marketing ideas and strategies exclusively for Independent Professionals.  In addition to the manual, you receive access to 12-hours of audio programs, articles, special reports and membership to the Infoguru Support Forum. 

The Website Toolkit - Robert Middleton.  Need to create a website but don't know where to start?  This comprehensive program gives you everything you need to develop a high quality professional service business website that produces results.
 



Recommended books:


Let's Get Real or Let's Not Play Great read on consultive selling. Straightforward approaches for building relationships and helping your clients succeed and reach their objectives.
9 Lies That Are Holding Your Business Back: And the Truth That Will Set It Free I loved this book. Whether you are just starting out or have been in business for awhile, you need to read this book. It strips away the 9 most common myths of small business ownership, and reveals the truth countering each lie. Very helpful strategies and solutions for success.
How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! The proven strategies outlined in this book will help you get qualified clients to call you, instead of you pursuing them. This book teaches you how to become recognized expert in your field even if you are just starting out. Contributions from some of today's most successful Obvious Experts.
Cash Copy: How to Offer Your Products and Services So Your Prospects Buy Them An awesome book on how to write marketing copy for small businesses. Great techniques on how to get attention and attract more clients through your writing. Emphasis put on not talking about yourself but appealing to the needs of your prospective client.
Persuasive Online Copywriting: How to Take Your Words to the Bank Another great book on copywriting techniques, but this one specifically deals with building persuasive copy on your website and help visitors to take action.
Loving What Is: Four Questions That Can Change Your Life As Independent Professionals, one of the biggest things that often hold us back are our own thoughts. We think "marketing is hard" or "I'm going to be rejected, so what's the point?" Much of the resistence we have with marketing comes from the lies that we tell ourselves. Very simple, straightforward techniques that will help get to the bottom of the thoughts that may be holding you back from success.
Brag!: The Art of Tooting Your Own Horn without Blowing It Most of us have a difficult time talking about ourselves. As Independent Professionals it is critical that people know who we are and the benefits of our services. This book provides techniques that will help you talk about yourself without bragging or boasting. Very helpful.
A Clear Eye for Branding This book looks at creating a successful brand by focusing on the external needs and feelings of your customer.
Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort Another great book that shows you how to build creditability along with visibility. Provides techniques for leveraging the Internet and how to become a valuable resource to your current clients and prospects.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World An excellent book on how powerful authentic stories are in a world with little trust. Storytelling is one of the strongest and most persuasive means of communication we have as Independent Professionals. Another great read.
Made to Stick: Why Some Ideas Survive and Others Die Why do some ideas die why other's thrive? This book will teach you the six key qualities that make ideas stick and offers a practical guide to effective communication. Fun to read as well.
Million Dollar Consulting: The Professional's Guide to Growing a Practice Alan Weiss is one top experts on growing a professional consulting practice. Excellent resource for tools and advice on moving your business to the next level.

I hope you have found these suggestions helpful.  Create a Buzz Marketing has many services desgined to help you with your marketing challenges and attract all the clients you can handle.  For more detailed information go here . . .


Everyone will be talking about your business!

Create a Buzz Marketing • (231) 935-3631
E-mail:  success@createabuzzmarketing.com
P.O. Box 184  • Traverse City, MI 49685-0184

The material on this web site is copyright ©2006-2009 by Cheryl Lohner and Create a Buzz Marketing. All rights reserved. If you copy material from this web site, our reports or articles for use in any printed or electronic media please ask permission first by email.

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