Create a Buzz Marketing

Create a Buzz Marketing’s Brand Perception Services

We understand that just finding the time can be difficult to follow-up with clients and ask for testimonials.  For many service professionals, the whole process feels uncomfortable.  If this is you, our client interview process may be what you are looking for. 

Is it better for a third party to interview my clients?

A resounding yes!  There are many advantages to hiring a third-party to interview your clients. Your clients will be more conversational and open, they will not have the uneasiness of speaking to the person or company that performed the service and they are more likely to be honest and forthright with their answers.

We have also discovered that your clients are more likely to provide stronger testimonials, offering greater detail and sharing a more personal account of their experience with your organization.

Much more than a testimonial - advantages of a third-party interview

In addition to soliciting powerful testimonials that can be used in all your marketing materials, there are numerous advantages to third-party interviews; these are just a few:

• Determine your competitive advantage as seen through the eyes of your client
• Create targeted marketing campaigns based on those advantages
• Do “the math” for your clients showing them the value in hours and dollars of the solution you provide
• Add value to your client experience by creating a “Client Showcase”
• Create client awareness within your organization
• Utilize as an internal training tool

·         Let your best clients sell your services for you – all you do is send a testimonial (audio or transcribed) and your raving fans will do the rest

·         You encounter less resistance on fees from new prospects because they know you are worth it

·         When it comes to converting a prospect to a client, the work is done for you

• You have an opportunity to determine the need for adding an additional service or a service which compliments your current services
• Create customer loyalty and referral opportunities

Our Process:

1. We schedule a meeting with you to discuss your client projects and determine which of your clients would be best to interview. 
2. During this meeting, we will also determine specific areas of service you would like to us focus on and “draw out” from your client’s experience with your company.
3. You invite your client to participate in this interview process (we will supply suggested script if needed).
4. Once your client has given their permission to proceed, we will contact them directly to schedule the interview.
5. Interview takes place (30 minutes or less).  We obtain permission from your client to record the call and for you to use the information obtained.
6. Interview is recorded then edited to remove um’s and ah’s.
7. Further editing takes place (this is optional).

Our Third-Party Interview Services Fees:

• Interview client, provide recorded interview in mp3 and/or .wav format with basic editing (um’s and ah’s removed) - $250
• Interview client, provide fully edited recorded interview in mp3 and/or .wav format; provide separate “clips” created highlighting “bright spots” - $350 – 400 (This will depend on how clearly your client communicates and articulates.  Some recordings require very little additional editing, others are more complex.)

Additional options:

• Complete interview transcription - $1.50 per recorded minute

Payment terms:

·         50% deposit to initiate the project with the balance due upon completion.

We look forward to speaking to your clients and providing you with this empowering and effective tool.