Create a Buzz Marketing’s Brand Perception Services
Designed to work with you and your comfort level
Do It Yourself Option:
Going Deep Through Ongoing Client Dialogue
We teach you how to have an ongoing dialogue with your clients through traditional interviewing techniques, giving you the capability of sharing information in new and powerful ways. These techniques will not only help you talk to your clients, but will give you the ability to interact and communicate at a whole new level.
We give you the tools and techniques to conduct, record and publish interviews with your clients throughout their experience with your organization that you will not only find extremely beneficial and useful, but will enjoy as well.
We Do It For You:
Third-Party Interview Services and Case Study Development
We understand that just finding the time can be difficult to follow-up with clients, ask for testimonials or develop case studies. Or like many service professionals, you may find the whole process makes you uncomfortable. If this is you, our client interview process may be what you are looking for. We not only save you time but will eliminate your uneasiness by contacting your clients directly.
Is it better for a third party to interview my clients?
A resounding yes! There are many advantages to hiring a third-party to interview your clients. Your clients will be more conversational and open, they will not have the uneasiness of speaking to the person or company that performed the service and they are more likely to be honest and forthright with their answers.
What if I want you to develop a case study for me?
Not a problem. We follow the same process and structure the questions to highlight your unique qualities and show-off what you do best. You will hear in your client’s own words the ultimate outcome you have produced for them. The result is a unique, powerful and highly-effective case study.
Advantages of a third-party interview
There are numerous advantages to third-party interviews; these are just a few:
- Determine your competitive advantage as seen through the eyes of your client
- Create targeted marketing campaigns based on those advantages
- Do “the math” for your clients showing them the value in hours and dollars of the solution you provide
- Add value to your client experience by creating a “Client Showcase”
- Create client awareness within your organization
- Utilize as an internal training tool
- Let your best clients sell your services for you – all you do is send a testimonial or case study (audio or transcribed) and your raving fans will do the rest
- You encounter less resistance on fees from new prospects because they know you are worth it
- When it comes to converting a prospect to a client, the work is done for you
- Your clients and employees sing your praises and create a buzz about your business
- Determine the need for adding an additional service or a service which compliments your service
- Solicit powerful testimonials that can be used in all your marketing materials
- Create customer loyalty and referral opportunities
Options for our Third-Party Interview Services:
- Recorded interview only unedited (editing optional)
- Recorded interview with transcription
- Written case study based on recorded interview
Does it have to be a personal interview? Can it be a written survey instead?
Of course. However, I would be lying to you if I said a written survey was as effective as a telephone interview. There is really nothing as powerful as speaking with your client directly. However, we can assist you with developing a written survey that will solicit the information you are looking for to assist you with determining tap into your client’s overall experience with your organization.
If you would like more information about Brand Perception Services customized to fit your organization, please fill out the form below.
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