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Special Report
Banking on the Right Client –Not Anyone Will Do -Identifying and Winning Successful Clients for Solution Providers
If you are a solutions provider that offers advisory services, training, technology or consulting to banks…
Or, you are a senior bank executive who wants to see how you compare to your industry peers,
This 12-page, information-packed Special Report will protect your firm from calling on the “stuck in the mud” banks. You will learn how to align yourself with the innovative, sincerely growth-oriented ones.
In 2008, Cheryl Lohner, along with a core team of nationwide consultants, interviewed bank CEOs and senior-level executives regarding their growth plans to help solutions providers target their marketing to growth oriented, high potential banking clients. The result was this landmark study.
According to Lohner and the team, "Companies that provide products, advisory services, and solutions for banks (solutions providers) are as essential to a healthy economy as our bank institutions. They keep companies running effectively, efficiently, and more predictably, and also introduce innovations that banks can apply from other industries. Our study confirmed that banks are, generally speaking, famously conservative, driven by hard data and return on investment metrics, and slow to change and innovate. As many community banks begin to hunker down and take a wait and see attitude, it becomes even tougher for Solution Providers to make a positive impact."
Our findings and recommendations will help you…
- Identify the contrarian bankers who want to invest in your services NOW
- Avoid the four banking types who will waste your marketing and sales dollars
- Target your marketing to growth oriented, high potential banking clients
- Courageously navigate today’s stormy banking climate in the short term to gain long-term competitive advantage
This special report highlights the seven characteristics of sincerely growth-oriented banks and the implications for Solutions Providers as they position themselves to market to those banks in a challenging economy.
Download this special report below.
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